For its 2019 campaign, Body & Soul commissioned a series of promotional photoshoots and videos co-directed by Kev Freeney and Richard Seabrooke. Kev brought on designer Molly O’Cathain who collaborated with Sorcha Flynn, Julia Ritcher, and Natasha Bertram to create ten fantastical characters, each reflecting the festival’s focus on the summer solstice. Drawing on mythic tarot influences, the team photographed these characters in studio, around Dublin, and across the Ballinlough estate—turning everyday spaces into surreal canvases.
Captured by photographer Shantanu Starick and brought to life with makeup by Paula McGylnn, the resulting images and videos formed a vibrant campaign that appeared on billboards and television in the weeks leading up to Body & Soul. The “Rituals” concept underscored the festival’s commitment to immersive storytelling, inviting audiences to step into a realm where performance, design, and the celebration of nature intermingle.
